What does a Clear Design Experts website include?

A website is not something you buy once and then own. It is a thing that has to belong to someone continuously: technically, editorially, and at 11pm when the contact form stops sending. These six areas are covered, all of them inside the same monthly fee.

What is deliberately missing from that list: a line about bespoke digital solutions. We build company websites for small and mid-sized businesses. Well, quickly, and at a price you know in advance. That is the whole offer.

Which Zurich businesses do we build for?

The structure differs more than people expect. A law firm has to establish seriousness in three seconds; a trades business mainly has to be reachable. Both are websites. They are not the same website.

Your sector not listed? That means nothing. The questions in the first call are the same either way: who should call, about what, and what that person needs to know first. We work the same way for businesses in Zug and the wider region.

What does web design in Zurich actually cost?

The quote is rarely the problem. The problem is that the quote only describes the beginning. A Zurich client showed us three proposals he had collected last year: CHF 9,400, CHF 12,800 and CHF 18,000. None of the three included maintenance after launch. Two left out hosting. One listed copywriting as a line item, capped at CHF 1,500 — for a nine-page site.

So comparing starting prices helps very little. What matters is what three years cost. That arithmetic looks like this:

The bottom row is the honest one. A website builder is cheaper in francs than anything we offer, and that will not change. If you have the time and the appetite to build and maintain your own site, the maths favours you. The only questions are what your evenings are worth and whether the result holds up in a Zurich Google search.

Somewhere between those extremes the monthly model turns. From roughly year six onward, a subscription costs more than a site bought once and maintained cheaply afterwards. We say so openly, because clients work it out anyway, and because a redesign is usually due inside those six years regardless. There is a fuller breakdown of Swiss market rates in our guide to website development costs in Switzerland.

Zurich is an expensive market for professional services, web design included. That does not mean a good website has to run to five figures.

What is included in CHF 49 per month — and what is not?

The second list is the more useful one, and it is missing from most agency sites. We publish it because nearly every uncomfortable conversation after launch traces back to someone expecting something that was never agreed.

A word on the copy, because it is the most common friction point. We write your pages with you and get them into shape. What we cannot do is invent what your business actually does, who your clients are, and why someone should call you rather than a competitor. Nobody takes that half hour of thinking off your hands, and not an agency charging CHF 15,000 either.

Who owns the website if you pay a subscription?

This comes up in almost every first call, usually phrased carefully, and it is a fair question. With a lot of subscription providers the answer is: you own nothing. Cancel, and the site is gone; at best you leave with an export no other provider can do anything useful with.

Ours works differently, for one straightforward reason — we build on WordPress, not on a closed platform. In practice:

• The domain is registered in your name. Not ours. You can transfer it away at any time without asking us.
• The content is yours. Text, images, structure, all of it.
• On cancellation you receive a complete WordPress export. It runs at any host you choose, with nothing to rebuild.
• Billed annually in advance. The plan renews each year, and you can cancel for the end of any plan year.

What you lose by cancelling is our work: updates, backups, changes, someone answering the phone. Not your website. The distinction sounds like a technicality and is in fact the entire difference between a service provider and a hostage situation.

How do people in Zurich actually find you?

One sentence up front that can save you a lot of money: your customers are not searching for your industry. They are searching for their problem, in their location.

Nobody in Zurich types “accounting firm”. They type “Treuhänder Kreis 6”, “bookkeeping GmbH Zurich price”, or “tax return Zurich English speaking”. Someone with a wrenched shoulder searches “physiotherapy Wiedikon short notice appointment”, not “physiotherapy”. A website that only names the category appears for none of those. A website that asks the question and answers it appears for all three.

That is why we ask about your neighbourhoods, your target clients and the jobs you actually want, and build the page structure from those answers. Every project includes:

• Google Business Profile fully configured. Categories, hours, services, photos, service area. For local searches this profile often decides more than the site does.
• A dedicated page per service rather than one combined “Services” page. Google can only rank what has its own address.
• Location in the text, not in the footer. Neighbourhoods, neighbouring municipalities and travel routes belong in sentences where they make sense.
• Structured data for your business — address, hours and services machine readable, so Google and AI assistants take your details across correctly.
• Sub-two-second load on mobile, because local searches mostly happen on the move. How we get there is under hyper-local page speed optimisation.
• Search Console set up and actually read, so that after three months there are numbers on the table rather than opinions.

That is the foundation, and it is enough for searches with clear intent like “carpenter Zurich Altstetten”. Broad, heavily contested terms need months of editorial work on top — that is our separate local search optimisation, and it is not part of the monthly fee. We say so here so it does not have to be said later.

Local searches mostly happen on the move and on a phone. Anything that is not readable there within seconds does not exist for that customer.

Is seven days to launch realistic?

Yes, and the qualifier belongs in the same sentence: the seven working days start when your content reaches us. Not at signature.

In practice it is usually two to three weeks from first email to going live, and the extra time almost never sits with us. It sits here:

The single most reliable cause of delay is photographs. Not the technology, not the design. Photographs. A business has no usable images, does not want stock, and then needs a photographer whose next free slot is in three weeks. If that sounds like you, say so in the first call and we plan around it instead of waiting on it later.

How does a project in Zurich actually run?

The first call takes half an hour and ends with a plan, including the times we turn out not to be the right fit.

How is Clear Design Experts different from a traditional Zurich agency?

The bottom two rows are there on purpose. Some projects genuinely belong on an hourly model, and for those you should hire an agency that works that way. If you want the longer version of how we operate and who is behind the work, that sits on our web design agency page.

Who is this not for?

We turn down roughly one first call in four, usually because one of these applies:

• You need a real online shop. With inventory, payment processing, shipping rules and VAT logic. Different project, different budget.
• Your site has to connect to existing software. Booking system, ERP, practice management, stock control. Integrations are development work and cannot honestly be covered by a flat monthly fee.
• You expect substantially more than ten pages. Past roughly fifteen the arithmetic tips, and we would rather say so beforehand.
• You want a design that does not exist anywhere yet. We build clean, fast and on-brand. We do not build award entries.
• You need rankings for heavily contested terms. The technical foundation is included; the months of work behind it are not. That is our SEO service.

What does it cost for a Zurich business?

Why the bilingual option is usually the right one in Zurich: around a third of the city’s residents hold a foreign passport, and in consulting, healthcare and hospitality a substantial share of enquiries arrive in English. A German-only site does not shut those clients out. It just makes the first step needlessly hard for them.

What have we built in the region?

Our work includes MET Zug AG, Alea AG and Noon Wood Work, sites doing commercial work today: findable locally, fast, and built so a search turns into an enquiry. Examples are on the home page, and we will walk you through client projects live in the first call, numbers included.

What we deliberately do not do here is print percentages without context. “+340% traffic” tells you nothing without a baseline, a timeframe and a sector. It is decoration, not information. Ask about specific cases in the call and you get both: the number and the caveat that belongs with it.

Frequently asked questions about web design in Zurich