Choosing the right web designer is crucial to the success of your website. Avoid these four common mistakes, and you’ll be on the right track. If you’re running a business, it’s important to have a website that looks professional and is easy to use. A web designer can help create a site that meets your specific needs and branding requirements. However, with so many web designers out there, it can be difficult to choose the right one for your project. To help you make the best decision, here are 4 mistakes to avoid when choosing a web designer:

1. Not Checking Portfolio

When you’re looking for a web designer, be sure to check out their portfolio. This will give you a good idea of their style and the types of projects they’ve worked on. If you like what you see, then you can move on to the next step. However, if you’re not impressed with their portfolio, then it’s probably best to keep looking.

2. Not Asking for Recommendations

If you know someone who has recently had a website designed, ask them for recommendations. They’ll be able to give you first-hand insights into the design process and the web designer they worked with. This can be very helpful in making your decision.

3. Not Knowing Your Budget

Before you start looking for a web designer, it’s important to know how much you’re willing to spend. Once you have a budget in mind, you can start contacting different designers to get quotes. This will help narrow down your options and make it easier to find a designer that fits within your budget.

4. Not Communicating Your Vision

It’s important that you communicate your vision for the website to the designer. This will help them understand what you’re looking for and ensure that they’re on the same page as you. If there’s a disconnect between your vision and what the designer delivers, it can lead to frustration on both sides.

A basic website development project with up to 5 pages in a single language costs 399 Swiss francs. Every additional page will cost an extra fee of 50 Swiss francs. Every additional language will cost 100 Swiss franks

WordPress is a content management system (CMS) that appeared in 2003 in the US.

A content management system is a program which is installed on a hosting server to simplify the administration and management of the site. A hosting server is a storage on which files of the site are located. It is essentially a computer that is in word and connected to the Internet 24 hours a day.

Today more then 30% of websites worldwide are powered by WordPress.

Search Engine Optimization (SEO) is a dominant and powerful digital marketing tool. Its’purpose is to promote website visibility and obtain higher rankings in major search engines like Google, Yahoo, Baidu, Seznam, Bing etc.
SEO may include several techniques like content optimization (text rewriting), link building, utilization of meta descriptions, website speed optimization, schema snippets etc.

Why search ranking matters

Search ranking is important because it can help you determine how visible your website is in search engine results pages (SERPs). A high ranking can mean more traffic and visibility for your site, which can lead to more business opportunities.

How to improve your search ranking

There are a number of things you can do to improve your search ranking, including:

– Conduct keyword research to find the right keywords to target

– Optimize your website content for those keywords

– Build links to your website from other high-quality websites

– Promote your website on social media

– Make sure your website is fast and responsive

– Use Google Search Console to track your progress and troubleshoot any issues If you follow these steps, you should see your website’s search ranking improve over time.  No matter what kind of website you have, whether it’s a personal blog or a large ecommerce site, good search rankings are essential. Not only do they make it easier for people to find your site in the first place, but they also help to improve your overall traffic and brand visibility.

There are a number of different factors that contribute to good search rankings, but there are some simple things you can do to give your site a boost. Here are few proven ways to improve your WordPress site’s search rankings:

1. Choose the right keywords

One of the most important things you can do to improve your search rankings is to choose the right keywords. These are the words and phrases that people will use when they’re searching for something that’s relevant to your site.

Spend some time brainstorming potential keywords and then use a tool like Google’s Keyword Planner to see how often these terms are being searched for. Once you’ve settled on a few good keywords, make sure to include them in your website’s title, meta tags, and content.

2. Optimize your titles and meta tags

Your website’s title and meta tags are two of the most important elements when it comes to SEO. These are the pieces of text that show up in search results, so it’s important to make them as descriptive and keyword-rich as possible.

In WordPress, you can edit your title and meta tags by going to the “SEO” section of your theme settings. If you’re not sure what to put in these fields, take a look at some of the top results for your chosen keywords and see what they’ve done.

3. Use internal linking

Internal linking is a great way to help improve your website’s search rankings. This is simply the process of linking to other pages on your own site from within your content.

Not only does this help visitors navigate your site more easily, but it also tells search engines which pages on your site are most important. So be sure to add internal links whenever possible, especially if you’re linking to high-quality content.

4. Add new content regularly

One of the best things you can do for your website’s search rankings is to add new content on a regular basis. This could be in the form of blog posts, new products, or even just updates to existing pages.

Not only does fresh content keep people coming back to your site, but it also shows search engines that your site is active and relevant. As a result, they’re more likely to rank it higher in their results pages.

5. Use social media 

Social media is a great way to promote your website and attract new visitors. But it can also have an indirect impact on your search rankings.

 Social signals (e.g., likes, shares, etc.) act as a signal to Google that people find your content valuable and worth sharing. As a result, they’re more likely to rank it higher in their results pages. So be sure to share your content on social media and encourage others to do the same!

6. Optimize your images

Whenever you upload a new image to your website, be sure to optimize it for SEO purposes. This means including relevant keywords in the file name and alt text field If you’re running a WordPress site, then you know how important it is to have good search rankings. After all, that’s how people find your site in the first place!

We have tested several hosting companies in Switzerland and have chosen Cyon and Infomaniak as preferred hosting providers for our clients. The above mentioned Swiss IT companies have excellent price-to-quality ratios and remarkable customer support. Both providers use Tier III Swiss Datacenters and SSD based on high performance servers.

In today’s digital age, having a website is crucial for any business, regardless of its size or industry. This is especially true when it comes to digital marketing.

A website is like a digital storefront for your business, providing customers with an easy and accessible way to learn about your products and services.

A website is a central hub for all your digital marketing efforts. It serves as the foundation for your online presence, providing a home base for your social media accounts, email marketing campaigns, and content marketing efforts.

A website allows you to control the message you want to convey, rather than relying on third-party platforms where you are at the mercy of their algorithms and policies.

Having a website also enables you to track the performance of your digital marketing efforts.

With the help of tools such as Google Analytics, you can see how many people are visiting your website, which pages they are viewing, and where they are coming from.

This data is essential for understanding the effectiveness of your marketing efforts and making informed decisions about your strategies.

Having a website also helps you establish credibility and authority.

A website that is well-designed, easy to navigate and professional, it will help potential customers take you more seriously and trust in your brand.

A website also provides an opportunity to showcase customer testimonials, case studies and reviews, which are all great ways to build trust and credibility.

In conclusion, a website is an essential component of digital marketing.

It serves as the foundation for your online presence and provides a central hub for all your marketing efforts.

It helps you establish credibility and authority, track performance and make informed decisions about your strategies. If you want to be successful in digital marketing, having a website is an absolute must.