Digital Marketing and Blogging: A guide for complete beginners

Digital Marketing and Blogging: A guide for complete beginners

Starting a business is an exciting step to take, but it requires a carefully curated marketing strategy. If you know you have a great product or service, and can’t wait to share it with the world, you should first craft an effective, well-thought out marketing strategy know exactly how you want to do that. Utilize Make use of your resources so that you’re fully prepared to promote your business brand in the best way possible. 

Educate yourself

It doesn’t have to take a great deal of time or money to learn a few fundamentals about digital marketing. There are some great resources online that can equip you with a few tricks up your sleeve. 

Look online for some courses you can take to familiarize yourself with a couple digital marketing strategies. Udemy.com and Udacity.com offers a range of courses you can take at your own pace, for a reasonable price. They even have a Free Digital Marketing Basics Course. Would you like to include a blog page to your business website? There are even courses to learn how to add a blog to your business website! blogging! 

Knowledge is power, and power gives confidence. Trust me, you’ll feel a whole lot better promoting your company if you invest time in strengthening your  skills.   

Make a plan

Make a detailed plan. First, ask yourself what that will help you better understand how and where to direct promotion of your brand. Some questions to start with may include:

Ask yourself: 

  • Who is my audience? How do they think, feel, and act? What are their hobbies and interests? What line of work are they in? Pro tip: the more specific your avatar prototype of your target the intended audience, the better. 
  • Which platforms of social media are the most beneficial for your business will be most beneficial to have my business’s presence? How else should I promote your business brand?
  • What tone do I want to give off in my brand’s voice i.e. professional, friendly, informative…? 

Speak to your audience

Now that you’ve got a marketing strategy and have picked up some digital marketing knowledge along the way, it’s time to build your brand. You know who your target audience is and how you want them to view your business. Your written and visual content should reflect the image you want to give to your prospects. 

Start with the fundamentals, like your website, blog and logo. Give careful thought to details like language, design and symbolism. Remember, you want to be thinking of your target audience and how to best connect with them. Make it about your viewers and how your content can best benefit their lives. Some integral points of a marketing strategy-

1. SEO 

SEO strategizing can go very deep and get extremely complex. But that’s not to say it isn’t worth getting into. It’s undoubtedly a beneficial tool to learn in finding how to best reach your audience. Once again, Udemy offers courses for this as well.

2. Graphic Design

Images and symbols play a key role in giving a sense of trustworthiness and professionalism to a company. Consider this when designing your business’s main visual representations. 

Design a logo that represents your brand elegantly. You can use to design your own logo with one of the DIY applications available or hire a designer. Keep in mind what your logo should communicate to your customers while deciding on color and icons.  When it comes time to design business cards, be sure to match them to your logo. For a free resource this this application: https://businesscards.co/

3. Engaging Content

Whatever your product or service is, it’s always important to stay at the forefront of your audience’s mind. Whichever outlets you decide to promote your business through, keep your content high-quality. Provide your audience with information that is useful for them. 

Managing an informational blog, social media posts, quizzes, games, and polls- the possibilities for connecting are endless. Your business will gain the trust of your target audience if you keep your content useful and relevant. 

Don’t forget to double or even triple check your content! Online editing tools such as Hemingway Editor can save you time. This tool tells you the tone of your content and what reading skills someone will need to digest your content. Not to mention, a spelling and grammar check.

The bottom line is, digital marketing doesn’t have to be a big scary thing. There are plenty of easy to use resources out there for businesses to get started. Promoting your business should be an exciting and rewarding experience.  On that note, don’t hold back. Show the world just how amazing your product is, and what it can do to help them. 

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