The Fundamentals of User Experience (UX) Design
I. Introduction (The “Hook”) Imagine trying to navigate a website with cluttered menus, broken links, and information overload. Frustrating, right? That’s a textbook case of bad UX. User Experience (UX) design is all about crafting positive, user-centered experiences. It’s the art and science of making websites efficient, enjoyable, and accessible for everyone. In Switzerland’s competitive