SEO (Search Engine Optimization) is the comprehensive development and promotion of website in order to reach top 10 positions in the results of search engines (SERPs) for selected queries in order to increase traffic and potential income from online business.
The higher the website’s position in the search results, the more users could potentially visit it.
In order to reach better traffic, the following works should be done:
- increase the relevance of pages to search queries,
- optimization of structure and content,
- page code optimization,
- building up external factors to improve importance of the resource.
SEO rules are set by search engines. Each of them uses and regularly updates its own ranking algorithms, which consist of many factors. And, although the formulas are kept secret, web developers know in general which factors carry the most weight. By working on them, you can improve the position of key queries in the search results.
Extremely important for the results of the promotion is user behavior, user-friendliness of the interface and speed of site loading. With the development and complication of algorithms, the significance of the above factors is steadily growing, which ultimately makes search results better. Search engines strive to produce the most useful material at the request of the user. Therefore, the owners of the resource must publish the most interesting content for its audience.
And if it works today, it does not mean that it will work tomorrow. Services are constantly changing, rebuilding. Along with them, approaches are changing.
Website optimization or how does SEO work?
Search engines are constantly striving to improve the quality of search results; therefore, it is necessary to promote the Internet resource comprehensively. This is work with the technical side, content as a decisive factor, convenience, usability, proper display on various devices and the attraction of natural links.
The works are divided into two subspecies: internal and external optimization.
Internal optimization actions improve the site and have a direct impact on its site position. The works are divided into:
- compilation of the semantic core (selection of keywords by which the promotion of the resource is planned);
- improving the internal structure of the resource (CNC, Robots.txt, site map);
- elimination of technical errors (duplicate pages, broken links, increase the speed of loading the site);
- continuous improvement of the usability of the resource (user friendliness);
- increasing the relevance of the pages (matching the user’s request);
- image optimization;
- implementation of internal linking.
Internal optimization is the most time-consuming work, and it must be carried out constantly. The success of your project depends on internal optimization.
The website should be high-quality, fast, user-friendly and fully provide the information for which they came to you.
External optimization is building link process, i.e. getting links to your site from other resources.
In the context of tightening the struggle between search engines and links, the main problem is the selection of a good donor site. The best results could be achived by getting links from trust thematic non-spammed web sites.
In the process of external seach engine optimization, a list of “donors” is formed, link texts and a near-reference environment are developed, after which they are placed.
To build a natural and high-quality link mass, use link obtaining methods that do not contradict the rules, for example:
constant publication of new information and interesting materials that users will share;
registration in search engines and directories;
exchange links with popular and high-quality resources;
placement of press releases;
activity on forums and blogs.
The search engine optimization process also includes competitive analysis, which helps to understand what the site lacks for growth.