The success of the entire site depends on the quality of the design. Therefore, it is very important to follow the trend, to understand which tools have become fashionable in the field of site building, and which are already considered obsolete and are left behind. By the way, web design trends are constantly changing , improving, modernizing. What was relevant in 2016-2017 is slowing down, giving way to completely new chips. And you, as a designer or a modern entrepreneur, need to know about them so that the result of website development is not just effective, but creates the right impression of the company that owns the web resource.
Believe me, if you follow the trend of web design, your target audience will definitely appreciate it, converting from a visitor to a regular customer. And we will be happy to help you with this. In this article we will tell you which web design trends in 2020 are becoming relevant, and which should be forgotten.
Website Design Trends 2020 – Examples and Description of Key Elements
First of all, design trends have affected mobile gadgets. Only last year, the frequency of browsing sites using mobile devices exceeded the use of laptops and computers. It is logical that the design of the adaptive version of the site should correspond to this. More recently, the appearance of the adaptive version of the resource was limited – there were no bright elements that added weight to the pages, various full-format banners and triggers due to the limited size of the displays. Today, when smartphones and tablets became highly intelligent, when the system recognizes a request with a voice and voice bots appeared, and the gadget’s performance and the size of its screen diagonal allow you to include absolutely any tools in the site design, more opportunities have appeared for developers. This influenced the trends of web design in 2020.
The concept of storytelling came to us from the west and was firmly entrenched in one of the direction of content. Today, one can often see storytelling on social networks that convince the reader to purchase a product or service, referring to the story of how he helped the author. But a few years ago, the principle of storytelling was entrenched in web design, showing high results.
Using a visually designed story that is told to the visitor, you can hold his attention for a long time, motivating you to take further actions: look at the site, learn more about the company, its products or services.
Storytelling can act in the form of video, gif animation, or it is divided into blocks and placed along the entire length of the page. This is especially convenient if it is a long main page or landing page.
The trend for a large white space appeared relatively recently – in 2016-2017. However, he has reliably settled in web design due to his ability to focus on the main proposal.
Large white space visually enlarges the screen, does not allow the user to lose concentration. In addition, this color is combined with all others, so you can choose any shades as accents or design ideas. And they will look just fine.
Studio minimalist photos
Try to replace vivid and multi-element photos on your website with high-quality images, which depict only one element that displays the idea and concept of the company. This will focus the visitor’s attention and not allow him to be distracted.
Today, these pictures are in trend. And thanks to its effect, they will remain in it for a long time.
Custom block layout
The classic way of arranging blocks is already deprecated. No, it does not lose its effectiveness, but thanks to new methods of presenting information, it can be significantly increased. Try to structure information using the polygonal mesh method by randomly placing blocks throughout the page. This solution creates a new round in terms of aesthetics – it fuels the user’s interest and allows not to go beyond the corporate identity of even a narrowly focused company.
However, to use this method of placing blocks, you must carefully consider the structure of the site. Do not forget that we read from left to right, therefore, all the most important information should be on the left side.
Full screen video
Although the information content allows you to maximize the disclosure of the company, its competitive advantages and services, full-screen videos can cope with this no worse. Firstly, background videos make the site design unusual, modern, which increases the visitor’s engagement and leads the project to greater efficiency. Secondly, the video may not be the worst story about the company. In this case, the user does not need to scroll down the page to find the information he is interested in.
In fact, a chip with full-length videos as the main background appeared a long time ago. She managed to visit the pinnacle of popularity and leave as an unnecessary element, due to the inability to support mobile devices and a lot of weight, which led to a decrease in the speed of loading the site. But the performance of the gadgets and the technical optimization capabilities again returned the video as the main background in the system. This means that they can again take a leading position in the design development in 2020 .
By the way, video can be a great addition to a flat design. Use it as a screensaver and it will complement the design with a cool image chip.