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How much does it cost to develop website in Switzerland?

by Our Blog

Website development has become a crucial part of any business, and Switzerland is not an exception to this trend. With the growing competition in the digital world, every business needs a professional website to stand out from the crowd. However, the cost of website development in Switzerland can vary depending on various factors such as the complexity of the project, the type of website, the features required, and the experience of the web development company.

Basic Website Development Cost in Switzerland

The cost of a basic website in Switzerland can range from CHF 1,000 to CHF 5,000. A basic website usually consists of a few static pages, such as home, about us, services, and contact. It does not require any advanced features or functionality. The cost includes website design, development, and basic search engine optimization (SEO). It is important to mention that there are some web designer like Clear Design offering web design at power price tag, from 399 CHF.

Mid-Range Website Development Cost in Switzerland

A mid-range website in Switzerland can cost between CHF 5,000 and CHF 15,000. A mid-range website usually consists of a content management system (CMS) and additional features such as a blog, e-commerce integration, social media integration, and other advanced functionality. The cost includes website design, development, and advanced SEO.

Advanced Website Development Cost in Switzerland

The cost of an advanced website in Switzerland can range from CHF 15,000 to CHF 50,000 or more. An advanced website usually consists of a custom design and advanced functionality such as user login, customer portal, online booking system, and other complex features. The cost includes website design, development, advanced SEO, and ongoing maintenance.

Factors that Affect Website Development Cost in Switzerland

Several factors can affect the cost of website development in Switzerland. These include:

Complexity of the project: The more complex the project, the higher the cost. A website with advanced functionality requires more time and effort, which will increase the cost.

Type of website: The type of website you need can also affect the cost. For example, an e-commerce website with a large product catalog will cost more than a basic website.

Features required: Additional features such as custom design, content creation, and social media integration can increase the cost of website development.

Experience of the web development company: The cost of website development can vary depending on the experience of the web development company. A highly experienced company may charge more than a less experienced company.

Conclusion

Website development cost in Switzerland can vary depending on the complexity of the project, the type of website, the features required, and the experience of the web development company. It is essential to work with a professional web development company that can provide a detailed quote based on your specific needs. While the cost may seem high, investing in a professional website can help your business stand out in the digital world and ultimately lead to higher conversions and increased revenue.

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3 tips on how to find a good web designer in freelancing

by Our Blog

Finding a good web designer in the freelancing world can be challenging. There are thousands of freelancers available, and it can be tough to know which one is the best fit for your project. However, with the right approach, you can increase your chances of finding a reliable and talented web designer who will deliver exceptional results. Here are three tips on how to find a good web designer in freelancing:

Look for Relevant Experience

When searching for a web designer, it’s important to look for someone with relevant experience. You want a designer who has worked on projects similar to yours in the past. For instance, if you need an e-commerce website, look for a web designer who has experience in designing e-commerce websites. If you need a responsive website, make sure the designer has experience in creating responsive designs.

Ask the web designer to provide samples of their work and testimonials from past clients. You can also check out their portfolio to see if they have worked on similar projects. The more experience a web designer has in your niche, the more likely they will deliver quality work that meets your expectations.

Check for Communication Skills

Communication is key to any successful project, and it’s no different when it comes to web design. You want a web designer who is easy to communicate with and responds promptly to your messages. A good web designer should be able to understand your requirements and provide suggestions and feedback to improve the design.

Before hiring a web designer, set up a call or video conference to discuss your project’s details. This will give you an idea of their communication skills and how well they understand your requirements. If the designer is unresponsive or fails to understand your needs, it may be a sign that they are not the best fit for your project.

Look for a Professional Attitude

A good web designer should have a professional attitude towards their work. They should be punctual, meet deadlines, and deliver quality work that meets your expectations. You want a web designer who takes pride in their work and strives to deliver the best results possible.

To determine a web designer’s professionalism, you can check their online presence, such as their website, social media profiles, and reviews from past clients. A web designer who has a professional website and online presence is more likely to be reliable and deliver quality work.

In conclusion, finding a good web designer in the freelancing world requires research and due diligence. Look for a web designer with relevant experience, good communication skills, and a professional attitude. By following these tips, you can increase your chances of finding a reliable and talented web designer who will deliver exceptional results.

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10 Proven Ways to Improve your WordPress Site’s Search Rankings

by Our Blog

If you have a WordPress website, it’s important to make sure your site is ranking well in search engines. There are a number of reasons why this is important.

First, if your site is ranking well, that means people are finding it when they search for keywords related to your business or website. This can help you get more traffic and potential customers.

Second, good search rankings can help improve your brand awareness and reputation. If people see your site appearing high in search results, they’ll be more likely to trust your brand.

Finally, good search rankings can also lead to more sales and conversions. If people can easily find your site when they’re searching for products or services you offer, they’re more likely to buy from you.

There are a number of things you can do to improve your WordPress site’s search ranking. These include optimizing your content, using the right keywords, and building links to your site. The importance of search rankings cannot be overstated. With more and more businesses relying on their online presence to reach customers, having a well-ranking website can make or break the success of your business. The higher your website ranks in search engine results pages (SERPs), the more likely you are to get eyes on your site and potentially convert visitors into customers.

That’s why it’s so important to understand how to improve your WordPress site’s search rankings. Here are 10 proven ways to optimize your site for better SERP performance:

1. Write high-quality content – Content is still king when it comes to SEO, and that holds true with WordPress sites as well. Quality content that’s rich with relevant keywords will not only draw readers to your site, but it will also help boost your SERP rankings.

2. Focus on page speed – A slow-loading page is a surefire way to turn off potential visitors and reduce your SERP ranking. Use caching plugins and other optimization tools to ensure that pages load quickly across all devices.

3. Optimize images – Images are an important component of any website, but they can also slow down page loading speeds if not optimized properly. Make sure images are compressed and have proper ALT text associated with them for improved SERPs performance.

4. Utilize internal links – Internal links help keep visitors on your site longer, which can lead to better SERP rankings over time as Google sees this as a sign of engagement with the content on your site.

5. Improve user experience – Poor user experience can be damaging for both SEO and visitor retention rates, so make sure you create an enjoyable experience on the site by using responsive design elements, intuitive navigation menus, and clear CTAs (calls-to-action).

6. Update regularly – Regularly updating content helps keep visitors engaged with the material, which sends positive signals to Google about the quality of content on the site and can help improve SERP rankings over time.

7. Track analytics – Analytics tools like Google Analytics can be invaluable when it comes to optimizing SERPs performance by providing valuable insights into visitor behavior patterns and helping you identify areas where improvements may be needed for better engagement rates or search ranking performance.

8. Leverage social media – Social media platforms are great for driving targeted traffic back to a website, which can positively impact SERP rankings over time as Google takes into account social signals when it comes to ranking websites in its results pages.

9. Monitor backlinks – Backlinks from external sites are one of the most influential factors when it comes to SEO performance, so monitoring these links is essential if you want improved search rankings over time.

10. Use Schema markup – Schema markup is a type of structured data that helps search engines better understand the components of a web page such as titles, images, videos, etc., which can help increase visibility in search engine results pages (SERPs). 

Implementing these 10 tactics will help ensure that your WordPress site is optimized for maximum search engine visibility and improved SERPs performance over time!

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9 Ways to Increase Website Loading Speed

by Our Blog

According to Google’s recommendations, the first block of information on the page should appear no later than in 2.5 seconds. This figure reflects not so much the wishes of the search engine as the requirements of consumers.
People are not ready to wait at the monitors for tens of seconds until the content appears on the screen. Moreover, if the page loads longer than 10 seconds, this is a signal that there is a problem, and a reason to leave for a potential client.
For these reasons, business owners and administrators are looking for ways to increase the loading speed of the website and demand clean HTML code from webdesign agencies.
In the article, we will analyze what site speed is, why it is important to optimize the loading speed of the site and what means will help speed up the loading of the page.

What is page load speed?

Page load speed is the time it takes to display the content of a page in the browser. This is the time between clicking on a link and the moment you saw the content on the monitor.
The user’s idea of site speed is affected by:
• the time it takes to send HTML content from the hosting provider’s server to the browser;
• Response of the browser to a request to load the page;
• subjective impression of how the content appears on the page.
Let’s take a closer look at why the speed of loading the site is important for business and what it affects.

Why website downloading speed is important

The speed of loading the site affects the behavior of visitors, brand loyalty and the ranking of the site in the SERPs. As a result, the profitability of the business is also indirectly related to the speed of the site.
Remember your experience on different Internet resources. It is pleasant and convenient to go from page to page, view products when they are loaded in just a couple of seconds. When text and pictures are loaded for longer than 10 seconds, you want to leave such a site. For video content, the slow operation of the site threatens to fail.

Let’s look at the factors that are associated with the speed of loading a page.

Conversion. To get to the cart and make an order, the buyer must be comfortable on the site. If the pages take a long time to open, the consumer’s communication with your brand may end at the stage of acquaintance or product search. It’s not just about a one-time purchase. According to a survey by technology company Akamai, between 45 and 87 percent of users won’t return to the site if the first experience was unsuccessful.
Indexing of pages. In addition to SEO settings for indexing, loading speed is important. The faster the site gives away the content, the more pages will have time to process the search robots in the time allotted to them. If the process is delayed, then it will take more time for new pages to get into the index – the base of sites known to Google.

Google SERP ranking. Since 2018, resource speed has become one of the metrics that Google takes into account when ranking sites. If the visitor did not wait until the page loads, and closed the tab, this is a minus in karma and in the ranking of search results.

From May 2021, Google will add a new factor to the algorithm for ranking sites – Core Web Vitals. This factor includes largest contentful Paint rendering time, First Input Delay, and Cumulative Layout Shift of the page. That is, how convenient it is for the user to interact with your site will also affect the place of your resource in the search results.

How fast a page should load

There is no single standard for site loading speed. This parameter differs depending on the location, business industry, type of resource. For example, the sites of retail, automotive and technology companies are usually complex and “heavy”, so they require more time to load than landing pages or blogs. Also, when you visit an American site from Switzerland, the page may take longer to load for you than for visitors from the United States.
The general rule is that the faster the content appears on the screen, the better. Google recommends that the largest block of information be loaded for no more than 2.5 seconds. The mobile version of the site should load up to 3 seconds. That is, the normal speed of loading the site is 2-3 seconds. Loading speeds of more than 4 seconds are considered a bad indicator – for the user and for the ranking of the site in search. At the same time, the same Google research showed that 70% of resources are loaded in 5-7 seconds.
Users are not ready to wait for 10 seconds to see pictures and text on the page. A 2012 study showed that a person notices if a website slows down by 0.4 seconds. That is, from two sites, a potential buyer will choose the one that works faster, even if the difference in speed is one blink of the eyes.

How to Test Site Speed

To optimize something, you first need to identify the shortcomings. To check the speed of loading the site help special online tools, which we will talk about further.

Google PageSpeed Insights

A service from Google that checks the loading speed of the site in the desktop and mobile versions and recommends how to improve it. Along with the result, you will see the value of each parameter on the screen and a transcript of how it affects the speed.
If you often use this functionality, install the browser extension – Lighthouse. In the application, you can select the parameters by which you want to check the site, its desktop or mobile version, as well as download the report and share it with colleagues or customers.

Pingdom

Here you can simulate a test of the speed of loading the site from different locations: Europe, America, Asia, Australia. As a result, you will receive a report with the results and recommendations, which can be downloaded in .json-format. The site separately analyzes the size and speed of loading content by its type: images, font style, JavaScript, CSS.

GTmetrix

On this resource, by default, the ping comes from Vancouver. To choose another location, you need to register on the site.
The report compiles recommendations from Yahoo and Google. GTmetrix visualizes the loading of the page – you see at what stage what content is available to the client and when he can interact with the page.
The History section will allow you to track how changes on the site affected the loading parameters of the pages.

Google Analytics Reports

Google reports will also help to analyze problems on the site, because they show the loading time of pages for real users. Here you can see the speed of the server response, redirects, data on the performance of the site. Analytics will show how the speed of the resource changes depending on the country and browser of the user.
Analyzing the speed of the site will help determine in which direction to make efforts, but do not perceive the test results as the only correct guide to action. The results of the checks differ from resource to resource. Find general options and consult with an SEO specialist and website developer.

Improve your hosting

Sometimes the low speed of the site indicates a lack of hosting resources. Your blog or online store could outgrow the tariff gigabytes. Upgrading the tariff plan and expanding the CPU and disk subsystem is a quick way to speed up the site.
According to our opinion hosting companies like Infomaniak and Cyon are one the best options in Switzerland.

If everything is in order with the hosting and the problem is on the side of the site, try the methods below.

Use caching

There are two caching options:
• on the browser side;
• caching plugins.
To enable browser caching, in the .htaccess file, set the Expires parameter to Cache Lifetime. This can be several hours, days, weeks – depending on how often the information on the site is updated.
With caching enabled, the first time a user request arrives at the server. When the client needs this page again, it will load faster from the computer’s memory.
Another solution is caching plugins. On the first request, they store dynamic HTML files in memory and access them on repeated requests so that they do not re-download all scripts from the site.

Among the popular plugins we highlight:

• WP Rocket
• W3 Total Cache
• WP Super Cache
• Cache Enabler
• JotCache
• BigCommerce
• WP Ecommerce
• LiteSpeed

Remove unnecessary plugins

Plugins not only help generate and edit code, but also overload the site. Here it is worth comparing the benefits of the plugin and the damage from the dropped page loading speed and possible errors on the site. If you have once installed a plugin and no longer use it, there is no point in storing it. Less “garbage” – faster site and easier to update.

Reduce the weight of your images

“Heavy” images slow down the loading of the page. Select high-quality images of small volume or compress them using online services:
• Compressor
• Kraken
• TinyPNG
• Compresspng
• Iloveimg
Use JPEG format for photos, and PNG for icons, logos, illustrations of the designer.

Also there is a new format for images-WebP. According to Google, its size with the same quality is 26% smaller than that of PNG, and 25-34% smaller than JPEG. You may use it as well.

Aslo, you can postpone the loading of an image or video using the Lazy loading settings for the browser. The picture will not start loading until the page elements that are more important to the user appear on the screen. Such loading of images “on demand” loads the server less and improves the loading speed of sites with a large number of media files.
Visual content attracts attention, but do not abuse it. Do not overload the site with visual effects for their own sake.

Use page compression

ZIP and GZIP technologies allow you to compress the page on the server side and increase the speed of loading the site. Compression will be effective if you pre-optimize CSS and JavaScript, align them with HTML, get rid of unnecessary code.
Optimize CSS and JavaScript
CSS and JavaScript contain spaces and comments in the code that are not useful and make the site heavier. To get rid of them, use:
• jscompress,
• CSS Drive,
• CSS Compressor.
Make it a rule to place CSS files at the beginning and .js files at the end of the page. Due to this, the browser will first load the contents of the page, and only then process the scripts.

Set up preloading

The essence of the technique is to set a higher priority of download to those files that need to be displayed at the top of the page. The priority file — text, image or video — will be visible to the visitor before the rest, and other objects in the queue will not slow down its loading.

Reduce the number of queries and redirects

Pictures, files and functions on the site create a load and force the server to process the request for each of them. The simpler and more minimalistic the site, the fewer requests the browser sends when loading the page.
It is important not to overdo it: the site should remain attractive and user-friendly. Excessive asceticism can only harm.


Use a CDN

The principle of the CDN, or Content Delivery Network, is that the user receives content not from the only server on the planet, but from the one that is geographically closer to him. These speeds up the loading of the site, but makes sense for a company with customers around the world. For regional blogs and online stores, such costs are unnecessary.

What to remember

We figured out that the speed of loading the site affects the position of the site in the issuance and the customer’s loyalty to the brand, sales and income of the company. You can check the download speed using the online services like Google PageSpeed, Pingdom, GTmetrix, PR-CY.
Below is a checklist of tools that will help speed up the loading of the site:
• choose the right hosting;
• Use caching.
• remove unnecessary plugins;
• compress pictures and pages;
• compress CSS and JavaScript;
• configure preloading;
• reduce the number of requests and redirects;
• use a distributed network of servers — CDN.
Choose the acceleration methods that are appropriate for your site, and analyze the recommendations that testing services like PageSpeed give.

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The Secret Of WordPress’ Popularity For Creating websites

by Our Blog

WordPress is a common choice of developers for creating information portals. This system has deservedly won the leader’s place in this niche, and why – let’s find out together now!

A BRIEF HISTORY OF WORDPRESS

CMS WordPress refers to proven developments. It was founded in 2001. Many administrators and webmasters have long been concerned with staying true to it. Although there is another opinion that relates to the fact that WordPress has many shortcomings.

Programmers from different parts of the world are committed to promoting the system. There is no CEO, although the right to the trade name belongs to the WordPress Foundation. An interesting fact is that they created this non-profit organization specifically so that the product remains available for free to anyone who needs it.

WordPress add-ons are developed by many different organizations, some of which make millions of dollars from plugins.

To date, 1/3 of all resources on the web work on this system. Prefer WordPress because of its ease of use to create a new website, as well as its continued use. With the help of a number of commercial templates and plugins, you can create any information portal, and some programmers even manage to implement online stores on the WordPress platform. The last decision is controversial, because if you analyze the situation, it is better to give preference to CMS OpenCart with a set of proposed modules for the implementation of online trading.

Main use of WORDPRESS

Talking about the specialization of WordPress, it is worth noting that it is better to develop websites on this platform:

  • information and news topics;
  • Blogs;
  • Business cards and portfolio;
  • Geschäftsorientierung.

MAIN ADVANTAGES OF WORDPRESS

As mentioned above, webmasters prefer WP, for this reason we propose to start identifying the strengths of the system, and only then we will mention its shortcomings.

WORDPRESS PRICING POLICY

The engine can be downloaded free of charge from the Internet. Of course, this parameter will attract the attention of the audience interested in creating its own information portal, in which, initially, there is no desire to invest in the future due to the lack of confidence in its success.

The platform may well exist without receiving financial reinforcement from the owner. Only if you do not want a simple blog, but something more serious, you need to worry about developing a website for WP. Solving the problem will not lead to a tidy sum, to cope with the implementation of most requirements, help properly selected plug-ins, which our specialists will understand.

WORK FAST

To get a WordPress site up and running, it only takes 4 minutes. If you work with other hosting owners, you need to have a little more time on your hands. But anyway, the resource on WP starts and works pretty quickly.

INTERFACE

Working with WordPress brings joy to beginners, as developers are concerned about the presence of a logically understandable interface and its friendly format. In fact, there should be no problems with navigating the site, as well as adding data.

It’s very simple – you read what’s indicated on the button and click on it when you want to perform its function. Decisions can be made without having to read manuals and rely on intuition.

We developed WordPress as a platform for blogging. Despite the improvements made over the course of 10 years, the basis and principle of operation remained the same. For this reason, all blog builders prefer to work with WordPress.

Based on our practice, we can say that it is much easier to maintain and build websites on WordPress than on other search engines. Especially like the platform for beginners who are just mastering this niche, especially since our customers can always rely on Lobster website developers who are willing to provide reliable help.

ADAPTATION FOR SMARTPHONES

The trend of customizing websites for smartphones and mobile devices hasn’t bypassed WordPress. This option is valid by default on the system. The theme is simple and ready to work with different resolutions. If the task is to collect a website with informational topics on WordPress, our specialist will easily do this and make sure that the audience with tablets and smartphones can use it comfortably. The interface is transferred to users of mobile devices according to the author’s idea.

THEME AND PLUGIN DATABASE

When mentioning the basic themes and plugins for WordPress, it’s important to note that third-party vendors are working on them, but this is no reason to assume that the product is of poor quality. For themes, the blog owner has to pay, but only if you want to differentiate your website from others. In the initial phases, you can use a standard visualization.

As for plugins, we do not recommend abandoning them. There are a number of options when this is simply not possible. With the help of plugins, you can significantly expand the possibilities of the engine. Often used by our developers Jetpack. This plugin is responsible for the security of the portal. He will not allow the actions of scammers on the Internet who have set themselves the goal of hacking the site or launching viruses into it.

The bbPress plugin is equally useful. With its help, we will create a forum on the site, and Akismet will be useful to automatically control comments on the resource, which will allow you to track the presence of spam in messages.

The database of plugins is growing with enviable regularity. If you analyze the situation, we can say that they come out almost every week. Our webmasters, who place high demands on the development of information portals, know a number of valuable and practical ways that allow you not only to use the basic functions of WP, but also to create unique products.

SEO OPTIMIZATION OF INFORMATION RESOURCES ON THE WEB

No less attention should be paid to such a parameter as the friendliness of search engines in relation to the information resource. Experienced SEOs have a positive attitude towards the WordPress engine and find that this platform is perfectly aligned with the realities and trends in website promotion.

Useful for these purposes are Yoast SEO and Jetpack plugins as well as similar developments. Specialists of Studio Lobster will install them in accordance with all requirements. The plugins are based on valuable tools that allow you to successfully optimize the content on the site for the needs of the leading search engines on the web. With their help, it is also possible to introduce keywords and markups requested by users into the texts. Generally, they aim to ensure that the resource on WordPress has been viewed loyally by search robots. You should not underestimate such plugins, because if they did not exist, the optimization would take a very long time. Our developers prefer the engine to take over most of the tasks and relieve customers of a number of worries about the future promotion of the portal.

AUTONOMY OF CONTENT

All materials based on WordPress have no structural connection with the visual representation of the resource. This is a useful solution if in the future the brand, design, style and other attributes on the site change. Pages and records stay in place, nothing available to the owner is not lost, including the resource developers’ working tools. It is permissible to change the portal despite the radicality of the decision.

OPEN-SOURCE-PROJEKT

This option lets you apply wordPress code as you like—change, improve, or deteriorate it. The same goes for plugins. This solution allows the owner to save investment in the project. There are many interesting ready-made codes on the web that help extend the functionality of WordPress. We add them to your website on the appropriate engine so that the customer can take full advantage of the resource!

DISADVANTAGES OF WORDPRESS

In objectivity, our webmasters can not be denied, so even on such a popular platform as WordPress they found bugs. Let’s label them now!

LIMITATIONS OF BASIC TOOLS

In the basic version, there is no backup, so you cannot create a backup copy of the project. To save data, you need to make an effort to find a suitable plugin.

UPDATE INCOMPATIBILITIES

Assuming that there are a number of plugins on the website, you may encounter «errors» after one of the tools has gone through the update phase. This prevents the pages from opening because an error has been detected. When the engine is updated, it is fraught with a lack of complete compatibility with themes and plugins, which will lead to major problems with the site as a whole. Experienced users of WordPress sites know that if error 500 occurs, there is nothing left but to “roll back” to the previous version in emergency mode. Specialists of the lobster studio help to solve this situation with minimal losses for the portal user.

WEAK PROJECT SECURITY

Open source WordPress can refer to the advantages of the engine, but this feature negatively affects the vulnerability of the project. In addition, the popularity of the system on the web attracts the attention of hackers, which only patches from WordPress developers can resist. For this reason, the Lobster Studio specialists prefer to deal with CMS whose source code is closed, as they are less vulnerable to attacks.

LACK OF TECHNICAL SUPPORT

As mentioned earlier, the development of the WordPress engine deals with enthusiasts. In case of an error, you can ask for help in the forum, but if there is no acceptable solution, you need to be prepared for serious complications of the task in the form of self-study of programming languages, contacting Google and trying to solve the situation personally. To compensate for this shortcoming, it is quite realistic to contact our development team.

NOT SUITABLE FOR ONLINE STORES AND COMMERCIAL PROJECTS

The main reason why WordPress is not recommended for the development of online stores and commercial resources is the fact that the engine is not synchronized with the 1C accounting system. The service is not cheap. It will be more expedient to create a commercial project immediately on OpenCart. The specialists of the Lobster studio have experience in carrying out these tasks, and we are ready to tell the customer the right solution.

SUMMARY

From the foregoing, we can conclude that WordPress is a simple and convenient engine for implementing information projects, which is completely unprofitable to create commercial websites. It is rightly in high demand on the web, and its advantages and disadvantages often overlap and compensate each other.

CMS is not only in demand among users, but also among hackers who send viruses there. Thanks to the open source code, you can regularly expand the capabilities of the system, but this can lead to common errors due to updating themes and plugins. Whether you like it or not, but there is no perfect CMS, and if you are interested in developing a quality website on WordPress, our team will provide the support it deserves in accomplishing this task. We are professionals in the field of programming and are ready to take on a project of any complexity!

Digital Marketing and Blogging: A guide for complete beginners

Digital Marketing and Blogging: A guide for complete beginners

by Our Blog

Starting an online business is an exciting step, but it requires a carefully considered marketing strategy. If you know you have a great product or service and can’t wait to share it with the world, the first step is to create an effective, well-thought-out marketing strategy. Leverage your resources so you’re fully prepared to promote your business brand in the best way possible.

Educate yourself

It doesn’t have to cost a lot of time or money to learn a few digital marketing basics. There are some great resources online that can give you a few tricks up your sleeve.

Look online for some courses you can take to familiarise yourself with a few digital marketing strategies. Udemy.com and Udacity.com offer a range of courses that you can take at your own pace for a reasonable price. They even have a free digital marketing basics course. Want to add a blog page to your business website? There are even courses to learn how to add a blog to your business website! blogging!

Knowledge is power and power is confidence. Trust me, you’ll feel a lot better about promoting your business if you invest time in improving your skills.

Make a plan

Make a detailed plan. First, ask yourself what that will help you better understand how and where to direct promotion of your brand. Some questions to start with may include:

Ask yourself: 

  • Who is my audience? How do they think, feel, and act? What are their hobbies and interests? What line of work are they in? Pro tip: the more specific your avatar prototype of your target the intended audience, the better. 
  • Which platforms of social media are the most beneficial for your business will be most beneficial to have my business’s presence? How else should I promote your business brand?
  • What tone do I want to give off in my brand’s voice i.e. professional, friendly, informative…? 

Speak to your audience

Now you’ve got a marketing strategy and picked up some digital marketing skills, it’s time to build your brand. You know who your target audience is and how you want them to see your business. Your written and visual content should reflect the image you want to project to your potential customers.

Start with basics like website, blog and logo. Think carefully about details such as language, design and symbolism. Remember to think about your target audience and how best to connect with them. Think about your audience and how your content can be of most use to them in their lives. Some integral points of a marketing strategy

1. SEO 

SEO strategizing can go very deep and get extremely complex. But that’s not to say it isn’t worth getting into. It’s undoubtedly a beneficial tool to learn in finding how to best reach your audience. Once again, Udemy offers courses for this as well.

2. Graphic Design

Images and symbols play a key role in giving a sense of trustworthiness and professionalism to a company. Consider this when designing your business’s main visual representations. 

Design a logo that represents your brand elegantly. You can use to design your own logo with one of the DIY applications available or hire a designer. Keep in mind what your logo should communicate to your customers while deciding on color and icons.  When it comes time to design business cards, be sure to match them to your logo. For a free resource you may use this application: https://businesscards.co/

3. Engaging Content

Whatever your product or service is, it’s always important to stay at the forefront of your audience’s mind. Whichever outlets you decide to promote your business through, keep your content high-quality. Provide your audience with information that is useful for them. 

Managing an informational blog, social media posts, quizzes, games, and polls- the possibilities for connecting are endless. Your business will gain the trust of your target audience if you keep your content useful and relevant. 

Don’t forget to double or even triple check your content! Online editing tools such as Hemingway Editor can save you time. This tool tells you the tone of your content and what reading skills someone will need to digest your content. Not to mention, a spelling and grammar check.

The bottom line is, digital marketing doesn’t have to be a big scary thing. There are plenty of easy to use resources out there for businesses to get started. Promoting your business should be an exciting and rewarding experience.  On that note, don’t hold back. Show the world just how amazing your product is, and what it can do to help them. 

How to choose Swiss web hosting for WordPress

How to choose a Swiss hosting provider for WordPress

by Our Blog

If you want to build a website with WordPress in Switzerland, you will need to choose a hosting provider that suits your needs. There are many Swiss hosting providers to choose from, and it can be overwhelming to determine which one is the best fit for your website. In this article, we will discuss some key factors to consider when choosing Swiss WordPress hosting.

Datacentre and connectivity

Try to find a hosting company with a modern infrastructure. Tier III or higher certification would be great. If your website is aimed at foreign visitors (outside Switzerland), check if the hosting company has a direct connection (backbone) to foreign providers such as Hurricane Electric, Deutsche Telecom, Level 3 and Cogent Communication. The best tool to find all the network connections of the hosting company is here https://bgp.he.net/

PHP version and Database limitation

An important issue for CMS WordPress is the support for fresh PHP releases, at the moment the version 7.4 has been released, and WordPress requires minimum 7.0 to maintain optimum performance of the website.

Also, it would be great to have unlimited numbers of running database in order not to restrict to run other applications.

Modern servers and High-speed SSD

Server speed is a key issue for optimal WordPress website performance. The faster website is the higher user satisfaction experience. Please also make sure that the hosting provider uses modern SSD and provides at least 1GB of virtual RAM per individual hosting.

Uptime Guarantee

Another important factor to consider is the uptime guarantee offered by the hosting provider. Uptime refers to the amount of time your website is up and running. A good hosting provider should offer at least a 99.9% uptime guarantee. This means that your website will be available to your audience almost all the time. Downtime can result in lost revenue, so it is important to choose a hosting provider with a reliable uptime guarantee.

Security Features

Security is a crucial aspect of any website, and it is essential to choose a hosting provider that takes security seriously. Look for a hosting provider that offers SSL certificates, which encrypt data transmitted between your website and your visitors. You should also choose a hosting provider that performs regular backups of your website data and has a strong firewall to protect against hacking attempts.

Scalability

As your website grows, you may need to upgrade your hosting plan to accommodate more traffic and more complex features. It is important to choose a hosting provider that offers scalability, so that you can easily upgrade your plan as your needs change. Look for a hosting provider that offers a variety of plans, with the option to upgrade or downgrade as needed.

Customer Support

Finally, it is important to choose a hosting provider that offers excellent customer support. If you run into any issues with your website, you want to be able to get help quickly and easily. Look for a hosting provider that offers 24/7 support through email, phone, or live chat.

Conclusion and recommendations

Choosing a WordPress hosting provider in Switzerland can seem daunting, but by considering these key factors, you will be able to find a hosting provider that meets your needs. Look for a hosting provider with servers located in Switzerland, a strong uptime guarantee, robust security features, scalability and excellent customer support. With these features you can be confident that your website will be fast, secure and reliable for your audience.

At Clear Design, we made our choice and hosted our WordPress website with Cyon. We found Cyon to be the best value for money. The customer support is fantastic and the server uptime is close to 100%. Another perfect option for web hosting is Infomaniak. They have a great infrastructure and excellent customer support. Overall server capacity and network bandwidth is better at Infomaniak then at Cyon, but standard hosting has limited number of email addresses.

Infomaniak Networks SA

infomaniak swiss hosting

Founded in 1994 and wholly owned by its founders and employees, Infomaniak is an independent company based exclusively in Switzerland.

In the world of web hosting, Infomaniak has made a name for itself as one of the best hosting providers in Switzerland. With its innovative technology, top-notch customer service, and an eco-friendly approach, Infomaniak stands out among other hosting providers in the country.

Here are some reasons why Infomaniak is the best hosting provider in Switzerland:

Cutting-edge Technology

Infomaniak offers a range of hosting solutions, from shared hosting to dedicated servers, all of which are powered by cutting-edge technology. They use the latest hardware and software to ensure that your website runs smoothly and efficiently. Infomaniak’s hosting solutions are equipped with features such as HTTP/2, PHP 7, and a caching system that ensures fast loading speeds for your website.

Top-Notch Customer Service

Infomaniak is well-known for its excellent customer service. They have a dedicated team of professionals who are available 24/7 to help you with any issues you may encounter. The team is knowledgeable, friendly, and always ready to assist you in resolving any problems you may have with your website.

Eco-Friendly Approach

Infomaniak is committed to sustainability and the environment. They have been carbon-neutral since 2007 and use 100% renewable energy for their data centers. Infomaniak also participates in various environmental initiatives and projects, such as reforestation efforts in Africa and the protection of Swiss biodiversity.

Competitive Pricing

Infomaniak’s hosting solutions are competitively priced, making them accessible to small businesses and individuals. They offer various packages that cater to different needs and budgets, from basic shared hosting to more advanced solutions such as VPS and dedicated servers.

Strong Reputation

Infomaniak has a strong reputation in the Swiss hosting industry. They have been in the business for over 25 years and have established themselves as a reliable and trustworthy hosting provider. Infomaniak has won several awards, including the “Best Web Host” award at the Swiss Web Awards.

In conclusion, Infomaniak is the best hosting provider in Switzerland due to its cutting-edge technology, top-notch customer service, eco-friendly approach, competitive pricing, and strong reputation in the industry. Whether you’re running a small business or a large corporation, Infomaniak’s hosting solutions are tailored to meet your needs and exceed your expectations.

Main Features

Datacentre located in Geneva. 30 days money back guarantee

Direct network access to

IPv4 peers

AS3356 Level 3 Parent, LLC

AS174 Cogent Communications

AS3303 Swisscom (Schweiz) AG

AS6939 Hurricane Electric LLC

AS6461 Zayo Bandwidth

AS33891 Core-Backbone GmbH

IPv6 peers

AS6939 Hurricane Electric LLC

AS3356 Level 3 Parent, LLC

AS174 Cogent Communications

AS6461 Zayo Bandwidth

AS9002 RETN Limited

AS33891 Core-Backbone GmbH

AS3303 Swisscom (Schweiz) AG

visit website infomaniak.ch (will be opened in new tab)

Cyon GmBH

Cyon web hosting

Founded in 2003. The company has Datacentre in Basel with modern infrastructure. Cyon offers full performance 30 days trail without any payment and obligations.

Direct network access to

IPv4 peers

ASN       Name

AS33891             Core-Backbone GmbH

AS13030             Init7 (Switzerland) Ltd.

AS6939 Hurricane Electric LLC

IPv6 peers

ASN       Name

AS13030             Init7 (Switzerland) Ltd.

AS33891             Core-Backbone GmbH

AS6939 Hurricane Electric LLC

AS9002 RETN Limited

AS39533             Asympto Networks Kft.

AS58057             Securebit AG

visit website cyon.ch (will be opened in new tab)

web design trends

Web Design trends 2020.Key elements

by Our Blog

The success of the entire site depends on the quality of the design. Therefore, it is very important to follow the trend, to understand which tools have become fashionable in the field of site building, and which are already considered obsolete and are left behind. By the way, web design trends are constantly changing , improving, modernizing. What was relevant in 2016-2017 is slowing down, giving way to completely new chips. And you, as a designer or a modern entrepreneur, need to know about them so that the result of website development is not just effective, but creates the right impression of the company that owns the web resource.

Believe me, if you follow the trend of web design, your target audience will definitely appreciate it, converting from a visitor to a regular customer. And we will be happy to help you with this. In this article we will tell you which web design trends in 2020 are becoming relevant, and which should be forgotten.

First of all, design trends have affected mobile gadgets. Only last year, the frequency of browsing sites using mobile devices exceeded the use of laptops and computers. It is logical that the design of the adaptive version of the site should correspond to this. More recently, the appearance of the adaptive version of the resource was limited – there were no bright elements that added weight to the pages, various full-format banners and triggers due to the limited size of the displays. Today, when smartphones and tablets became highly intelligent, when the system recognizes a request with a voice and voice bots appeared, and the gadget’s performance and the size of its screen diagonal allow you to include absolutely any tools in the site design, more opportunities have appeared for developers. This influenced the trends of web design in 2020.

Storytelling

The concept of storytelling came to us from the west and was firmly entrenched in one of the direction of content. Today, one can often see storytelling on social networks that convince the reader to purchase a product or service, referring to the story of how he helped the author. But a few years ago, the principle of storytelling was entrenched in web design, showing high results.

Using a visually designed story that is told to the visitor, you can hold his attention for a long time, motivating you to take further actions: look at the site, learn more about the company, its products or services.

Storytelling can act in the form of video, gif animation, or it is divided into blocks and placed along the entire length of the page. This is especially convenient if it is a long main page or landing page.

More space

The trend for a large white space appeared relatively recently – in 2016-2017. However, he has reliably settled in web design due to his ability to focus on the main proposal.

Large white space visually enlarges the screen, does not allow the user to lose concentration. In addition, this color is combined with all others, so you can choose any shades as accents or design ideas. And they will look just fine.

Studio minimalist photos

Try to replace vivid and multi-element photos on your website with high-quality images, which depict only one element that displays the idea and concept of the company. This will focus the visitor’s attention and not allow him to be distracted.

Today, these pictures are in trend. And thanks to its effect, they will remain in it for a long time.

Custom block layout

The classic way of arranging blocks is already deprecated. No, it does not lose its effectiveness, but thanks to new methods of presenting information, it can be significantly increased. Try to structure information using the polygonal mesh method by randomly placing blocks throughout the page. This solution creates a new round in terms of aesthetics – it fuels the user’s interest and allows not to go beyond the corporate identity of even a narrowly focused company.

However, to use this method of placing blocks, you must carefully consider the structure of the site. Do not forget that we read from left to right, therefore, all the most important information should be on the left side.

Full screen video

Although the information content allows you to maximize the disclosure of the company, its competitive advantages and services, full-screen videos can cope with this no worse. Firstly, background videos make the site design unusual, modern, which increases the visitor’s engagement and leads the project to greater efficiency. Secondly, the video may not be the worst story about the company. In this case, the user does not need to scroll down the page to find the information he is interested in.

In fact, a chip with full-length videos as the main background appeared a long time ago. She managed to visit the pinnacle of popularity and leave as an unnecessary element, due to the inability to support mobile devices and a lot of weight, which led to a decrease in the speed of loading the site. But the performance of the gadgets and the technical optimization capabilities again returned the video as the main background in the system. This means that they can again take a leading position in the design development in 2020 .

custom block layout

By the way, video can be a great addition to a flat design. Use it as a screensaver and it will complement the design with a cool image chip.

Fund Raising 101: Creative Ways to Grow Capital for Your Online Business

Fund Raising 101: Creative Ways to Grow Capital for Your Online Business

by Our Blog

You have a fantastic business idea – you are certain it will be a success and make huge profits. The only issue is that you don’t have the funding to start this venture! This is incredibly frustrating and it can be the downfall of many would-be entrepreneurs.

Oftentimes, to start a business you need an initial investment amount or capital. This can be hard to come by. However, it is not impossible. To show you how, we have listed six potential ways that you can save money, and find that funding for your amazing online business idea.

Create a Kick-Starter Campaign

Kickstarter is possibly he best-known crowdfunding websites. You may have heard of many successful businesses gaining initial funding via a kick-starter campaign. This can be a great way to generate funds, but also to promote your new business venture and products.

Use Go Fund Me

Go Fund Me is one of the largest crowdfunding platforms available. It is a simple platform to use, and you can start your own campaign to raise funds for your business. There may be a small fee, but this will be far outweighed by the funding you could receive. You could also share your Go Fund Me page via social media and other online outlets.

Host a Prize Give-Away

A prize giveaway could be a fantastic way to raise funds, but also gives people the chance to win something. You could promote this competition via a social media platform like Facebook. People love prize give-aways and you may be surprised how many people enter the competition. You must, of course, offer real prizes – don’t just take people’s entry money and run!

Invest in Cryptocurrency

If you want to take a little risk and grow your funds, you could always dabble in cryptocurrency investment. Sites like Coinbase allow you to buy and sell popular cryptocurrencies like Bitcoin and Ethereum. 

This is a volatile market and there is great potential for profit. Please note that there is always the possibility you can lose your money also so take care and do your research if you intend to invest in a volatile market such as this.

Reach out to Potential Suppliers & Retailers

Oftentimes when creating a web-business, you will be utilizing suppliers and retailers. For example, you may need suppliers for raw materials and equipment. Also, you may need to sell your products and/or services via third-party retailers.

Reach out to these businesses! If you can show them your potential, but also guarantee your custom, they may be willing to offer discounts, or even provide some initial investment.

Cut-out Unnecessary Spending

Finally, and possibly the easiest thing to do is simply cut back on unnecessary spending. This doesn’t have to be a permanent thing, but whilst you are gaining funds, try to be frugal. 

Do you really need that extra drink at the restaurant? Is it vital that you buy a new games console? Could you perhaps shop at a cheaper supermarket? You will be surprised at just how much you can save in this manner.

Funding isn’t impossible! It just takes a little hard work, determination, and creative thinking. In most instances, people are good-natured and willing to help. If you are also careful with your money and use it wisely, there is no reason why you can’t fund your online business venture! 

Whatever method you choose, you must also remember to have powerful branding and a cohesive business that customers can recognize. You can use tools like LogoCreator, for example, to create a business logo, or Canva, to create social media marketing. Having a cohesive brand will greatly help your funding process.