Asel

Asel Mamytova is a dynamic Swiss entrepreneur renowned for her expertise in digital marketing, SEO, web design, and the psychology behind consumer behavior. At Mamytova Consulting, she leverages her broad banking expertise to enhance strategies in SEO and web design, offering clients unique insights that bridge financial acumen with digital innovation. Her approach integrates technical mastery with deep psychological insights, creating visually compelling and conversion-driven websites that resonate with modern audiences and drive business success in a competitive digital landscape.

The Fundamentals of User Experience (UX) Design

I. Introduction (The “Hook”) Imagine trying to navigate a website with cluttered menus, broken links, and information overload. Frustrating, right? That’s a textbook case of bad UX. User Experience (UX) design is all about crafting positive, user-centered experiences. It’s the art and science of making websites efficient, enjoyable, and accessible for everyone. In Switzerland’s competitive

Eine Illustration, die das Konzept des UX/UI Designs und seine Auswirkungen auf benutzerfreundliche Websites erklärt. Sie veranschaulicht Elemente wie eine intuitive Navigation, eine klare Informationsarchitektur und ein visuell ansprechendes Design, die zu einer positiven Nutzererfahrung beitragen.

The Ultimate Guide to Technical SEO for Beginners

I. Introduction (The What and the Why) What is Technical SEO? Imagine constructing a house: before you hang the curtains or pick out furniture, you need a solid foundation. Technical SEO is like that foundation—it ensures your website is structured so that search engines and visitors can easily navigate it. Think about a librarian who

A web developer optimizing a website for better technical SEO.

Harnessing the Power of Schema.org for Enhanced SEO Performance

In the vast and intricate world of SEO, the importance of structured data is often overlooked. Yet, the strategic implementation of Schema.org microdata can be a game-changer for your website’s visibility and user interaction. This comprehensive guide delves into the world of Schema.org microdata, offering fresh insights and practical tips to optimize your website’s search

A web developer implementing schema markup to improve a website's visibility in search results

How to create a website free of cost? We have an answer

Web design in Switzerland is renowned for its quality, precision, and professional appeal. However, the cost of creating a website can often be a significant barrier, especially for startups and small businesses. This post explores the landscape of web design costs in Switzerland, alternative options for affordable websites, and an exciting opportunity to get a

A talented Swiss web designer volunteering their skills to build a free website.

The Hidden Psychology Behind Successful Small Business Websites: What Your Competitors Don’t Know

In an era where 97% of consumers search online for local businesses, simply having a website isn’t enough anymore. The real secret to standing out lies in understanding the psychological triggers that transform casual visitors into loyal customers. Let’s explore the fascinating intersection of consumer psychology and website design that most small business owners overlook.

Pop art style image of a small business owner holding a brain symbol, standing over a digital landscape with key website elements, symbolizing the strategic use of psychological insights for website success.
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